If you use one model to help you plan your marketing and communications activity, SOSTAC should be it.
Rowan Coleman’s – under the alias of Bella Ellis – first book in the Brontë mysteries series is a deliciously Gothic, gripping romp with Charlotte, Emily and Anne Brontë as your guides. It’s a delight.
You needn’t opt for book vouchers for the readers in your life this Christmas. Here’s a ready-made list of prize-winning books that will put a smile on any bookworm’s face.
An internal brand is just as important to the success of a business as an external one. Here are five ways to build your employer brand to harness the power of your workforce.
There is a wonderful programme of literary events heading to the North East this autumn/winter. Whether you want to meet and greet authors, check out dramatic retellings of your favourite stories, or simply indulge in some book chat, the North East literary scene has something for you. Read More
Words Weekend, which is coming to Gateshead in December, will create a word bank to record and explore local dialects. Here’s how you can get involved. Read More
Autumn is the best season to be a bookworm. Read More
Alyson Rudd’s debut novel is an enchanting tale of loss, love and making the most of your life. Read More
Eleanor Morgan’s new book, Hormonal, unravels the mysteries of how hormones have such an impact on our lives. This is an essential read for every woman. Read More