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The one question your website needs to answer
Answering this simple question could supercharge the power of your website.
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How to write an award entry that gets shortlisted
Read my five-step plan for writing award entries that get shortlisted.
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5 tips to protect your health and wellbeing when homeworking
How to stay safe and sane when working from home.
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32 North East business awards for 2020
A handy guide to 32 North East business awards that you could enter in 2020.
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Why you should use SOSTAC to plan your marketing and communications activity
If you use one model to help you plan your marketing and communications activity, SOSTAC should be it.
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5 ways to build your employer brand
An internal brand is just as important to the success of a business as an external one. Here are five ways to build your employer brand to harness the power of your workforce.
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5 best independent bookshops in the North East
In honour of Independent Bookshop Week, here is my guide to the five best indie bookshops in the North East.
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5 free resources for reading groups
If you run a reading group, you need these five free resources in your life.
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Why a workplace book club is good for your health
UK workers are more stressed than ever so employers are increasingly looking for new ways to support the mental health of their staff. Could workplace book clubs be the answer?
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Dawn McGuigan 