Case study: Invest North East England web copywriting

Astute.Work asked me to help its client, Invest North East England, to update website copy designed to attract inward investment to the North East. 

The client

Astute.Work is a management consultancy, PR and marketing agency that helps organisations to maximise their performance and manage their reputation*. 

Invest North East England supports companies looking to locate to or invest in the region. 

The brief

Invest North East England wanted to update the sector profiles on its website to ensure the content showcased the latest expertise, talent and opportunities in key industry sectors across the region. 

The work

I refreshed website copy for five diverse sectors: digital and tech; energy; financial, professional and business services; life sciences; automotive and advanced manufacturing. 

This included: 

  • Applying a standard style guide (comprising layout, vocabulary and tone of voice) so each sector was profiled consistently.
  • Editing content from subject matter experts to make it accessible to all readers.
  • Writing engaging copy to reflect the dynamic nature and exciting developments in the five key sectors.
  • Carrying out final copy-editing and proofreading checks before publication. 

The results

The updated sector web copy can be viewed here: https://investnortheastengland.co.uk/sectors

What the client said

“Dawn is a professional through and through who always provides high-quality and timely support that is appreciated by us and our clients. Her work with Invest North East England has been really well received.”

Sarah Waddington

*Astute.Work is now closed but you can find out more about Sarah’s current work at www.sarah-waddington.co.uk

Image credit: Mike B