How to connect social media strategy with brand objectives

Leave a comment February 18, 2020 Dawn McGuigan

Social media content can have a direct impact on the delivery of your brand objectives and the achievement of your business goals. Here’s how.

SOSTAC

Why you should use SOSTAC to plan your marketing and communications activity

1 Comment November 26, 2019 Dawn McGuigan

If you use one model to help you plan your marketing and communications activity, SOSTAC should be it.