Dawn McGuigan

Copywriter and communications specialist

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SOSTAC

Why you should use SOSTAC to plan your marketing and communications activity

1 Comment November 26, 2019 Dawn McGuigan

If you use one model to help you plan your marketing and communications activity, SOSTAC should be it.

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The Vanished Bride

Review: The Vanished Bride by Bella Ellis

Leave a comment November 17, 2019 Dawn McGuigan

Rowan Coleman’s – under the alias of Bella Ellis – first book in the Brontë mysteries series is a deliciously Gothic, gripping romp with Charlotte, Emily and Anne Brontë as your guides. It’s a delight.

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10 prize-winning books perfect for Christmas

Prize-winning books perfect for Christmas

Leave a comment November 3, 2019 Dawn McGuigan

You needn’t opt for book vouchers for the readers in your life this Christmas. Here’s a ready-made list of prize-winning books that will put a smile on any bookworm’s face.

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5 ways to build an employer brand

5 ways to build your employer brand

Leave a comment November 1, 2019 Dawn McGuigan

An internal brand is just as important to the success of a business as an external one. Here are five ways to build your employer brand to harness the power of your workforce.

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How to write award entries that get shortlisted

How to write an award entry that gets shortlisted

1 Comment November 1, 2019 Dawn McGuigan

Industry awards are a key tactic for organisations that want to build a reputation as leaders in their sector. But, the trick to taking home a trophy isn’t having fancy campaigns or projects to boast about – it’s writing an entry that impresses the judges enough to get you on the shortlist. Read More


North East book events

Literary events for North East book lovers

Leave a comment August 26, 2019 Dawn McGuigan

There is a wonderful programme of literary events heading to the North East this autumn/winter. Whether you want to meet and greet authors, check out dramatic retellings of your favourite stories, or simply indulge in some book chat, the North East literary scene has something for you. Read More


Word Weekend and British Library to create new word bank

Help record a regional word bank at Words Weekend

Leave a comment August 25, 2019 Dawn McGuigan

Words Weekend, which is coming to Gateshead in December, will create a word bank to record and explore local dialects. Here’s how you can get involved.  Read More


New books to read this autumn

New books to read this autumn

Leave a comment August 23, 2019 Dawn McGuigan

Autumn is the best season to be a bookworm. Read More


The First Time Lauren Pailing Died review

Review: The First Time Lauren Pailing Died

Leave a comment July 14, 2019 Dawn McGuigan

Alyson Rudd’s debut novel is an enchanting tale of loss, love and making the most of your life.  Read More


Eleanor Morgan Hormonal

Review: Hormonal by Eleanor Morgan

Leave a comment July 4, 2019 Dawn McGuigan

Eleanor Morgan’s new book, Hormonal, unravels the mysteries of how hormones have such an impact on our lives. This is an essential read for every woman. Read More


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0777 155 7962
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The pics on my website were taken by RJM Photography at The Green in Washington Village.

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