Strategy

Strategy services from Dawn McGuigan

Strategic communications should always deliver on your business objectives.

All of your marketing communications activity should support your corporate aims otherwise it’s just nice, but expensive, information about your organisation. To be effective, you’ve got to refocus your activity on your business priorities.

Here’s how I can help you:

  • Defining marketing communications objectives that truly support your business plan.
  • Tactical planning to make your marketing communications channels work for you in a cost-effective and impactful way.
  • Storytelling and corporate narratives to ensure all of your activity articulates who you are and what you want to achieve.
  • Crisis planning to help you prepare for and manage emergencies and reputational crises.

I can work with your team on these issues or deliver them independently. Whichever option is best for you, I’ll ensure your marketing communications are focused on delivering the real results your business needs.

Let’s have a chat about what I can do for your business.